Google Business Profile Checklist (15 Factors)
1. Business name matches your actual business name exactly. 2. Primary category is the most specific option available. 3. All relevant secondary categories added (up to 10). 4. Complete business description with target keywords (750 chars). 5. Accurate hours of operation including special hours. 6. Phone number matches your canonical NAP. 7. Website URL is correct and uses HTTPS. 8. Service area or address is accurately set. 9. At least 25 high-quality photos uploaded. 10. Logo and cover photo are professional and current. 11. Products/services listed with descriptions. 12. Google Posts published within the last 7 days. 13. Q&A section has owner-answered questions. 14. Attributes are fully completed. 15. Short name (vanity URL) is claimed.
Citation & NAP Consistency Checklist (10 Factors)
16. Canonical NAP format is documented. 17. Google Business Profile NAP matches canonical. 18. Top 20 directories checked for NAP consistency. 19. No duplicate listings on any platform. 20. Industry-specific directories are claimed. 21. Social media profiles have consistent NAP. 22. Website contact page matches canonical NAP. 23. Schema markup on website matches canonical NAP. 24. Old/outdated listings are corrected or removed. 25. Citation volume is comparable to top competitors.
Review Signal Checklist (8 Factors)
26. Total review count is competitive (compare to top 3 competitors). 27. Average rating is 4.0 or above. 28. Reviews are being received regularly (at least 2-4 per month). 29. All reviews have owner responses. 30. Response time is under 24 hours. 31. Review sources are diverse (Google, Yelp, Facebook, industry sites). 32. No fake or incentivized reviews exist. 33. Review generation strategy is in place.
On-Page Local SEO Checklist (10 Factors)
34. Homepage title tag includes target city and service. 35. Homepage H1 includes local keyword. 36. LocalBusiness schema markup is implemented. 37. NAP is visible in the website footer on every page. 38. Embedded Google Map on contact page. 39. Location-specific content on service pages. 40. Internal linking structure connects location pages. 41. Mobile-responsive design passes Google's mobile test. 42. Page speed scores 90+ on Core Web Vitals. 43. HTTPS is enforced site-wide.
Competitor Analysis Checklist (7 Factors)
44. Top 5 local competitors are identified. 45. Competitor GBP categories are analyzed. 46. Competitor review count and ratings compared. 47. Competitor backlink profiles reviewed. 48. Competitor content strategy analyzed. 49. Competitor citation sources identified. 50. Gap analysis completed (what they have that you don't).
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